What is a business angel?

Published on : 22 October 20213 min reading time
The term business angel is common in the business world. But what exactly is a business angel? Focus on the subject.

A talented adventurer

An adventurer is an individual who evolves in the unknown, and especially a person who likes to take risks. It is the same for a business angel. He is above all a natural person, with a considerable financial heritage. With a taste for adventure, he acts as a sponsor for innovative concepts. New concepts, i.e. new experiences, new products and new services that others would not have found attractive. It finances projects in any sector. However, before investing, the business angel learns about the entrepreneur, and chooses the one he considers suitable for a promising future. If you want to attract business angels, make sure your project is well presented. And above all, be sure that your company has a strong growth potential.

An expert in all transactions

Statistics have identified three types of business angels. A former company director or a former executive, an entrepreneur who has just created his own company. And thirdly, the “family office” grouping private investors from the same family. How to face a crisis? How to find clients? A business angel has gone through various trials during his professional life. He has lived through these ordeals and has found the answer to these questions. It is therefore logical to qualify him as an expert. He can offer the entrepreneur the skills and experience he has acquired during his professional career. Therefore, when several business angels are involved in a common project, the entrepreneur benefits from a multitude of information. Therefore, the probability of success of the project will be at its highest. Consider yourself lucky if this opportunity presents itself to you.

A loyal and compassionate coach

If you are an entrepreneur, a business angel does not only provide you with capital. They also provide you with important knowledge. They play the role of a coach. And like any good coach, he establishes an alliance with you based on respect. He accompanies you in the process of development and creation in order to increase your chances of success. He gives you facts, informs you about potential markets, and guides you in all your research. Thus, he contributes to the development of your company thanks to his judicious advice, without participating directly in its management. Also, its financial support is a minority in relation to the company’s capital. This gives you the freedom to look for other investors to take your business to the top. As in sports, the coach does not play, but his advice is essential for his team to win a game. It is the same in business.

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